Terms of Service

These Terms govern your use of Home Care Marketers' website and services. They're written to be readable — but they are a legal agreement, so please read carefully.

01Acceptance of these terms

These Terms of Service ("Terms") govern your access to and use of the website, content, and marketing services provided by Attention Always OPC Private Limited, operating under the trade name "Home Care Marketers" ("Home Care Marketers," "we," "us," "our"). By engaging our services, signing a service agreement, or using this website, you ("Client," "you") agree to be bound by these Terms.

If you are entering into these Terms on behalf of a home care agency or other entity, you represent that you have the authority to bind that entity. If you do not agree, do not use our website or services.

02Services we provide

Home Care Marketers offers digital marketing services tailored to home care agencies, including but not limited to:

• Website design, development, and maintenance
• Search engine optimization and Google Business Profile management
• Paid advertising (Google Ads, Meta, job-board platforms)
• Caregiver recruitment marketing
• Reputation and review management
• Referral partner marketing materials

The specific scope, deliverables, and timeline for your engagement will be described in a separate signed Service Agreement or Statement of Work, which together with these Terms constitutes the full agreement.

03Fees, billing, and ad spend

Service fees are invoiced according to the plan you select on our Pricing page or as agreed in your Service Agreement. Unless stated otherwise:

• Setup fees are billed once, at engagement signing.
• Monthly service fees are billed on the same date each month, in advance.
• Ad spend on platforms such as Google Ads, Meta, Indeed, and ZipRecruiter is paid by you directly to the platform; we do not mark up media spend.
• Invoices are due upon receipt. Accounts unpaid after 15 days may result in suspension of services.

All fees are quoted and payable in U.S. dollars. Our services are provided exclusively to clients located in the United States and are billed as an export of services from India. Fees are exclusive of any U.S. federal, state, or local taxes that may be applicable to you; you are responsible for any such taxes other than those based on our income. Bank fees, wire transfer fees, and currency-conversion charges imposed by your bank or payment provider are your responsibility.

04Month-to-month engagement and cancellation

Engagements are month-to-month unless otherwise specified in your Service Agreement. Either party may cancel with at least thirty (30) days' written notice. Cancellation takes effect at the end of the current paid billing cycle. Setup fees and work already completed are non-refundable except where our Refund Policy specifically applies.

05Client responsibilities

To deliver effective results, we rely on you to:

• Provide timely access to accounts (Google Business Profile, ad platforms, website CMS, analytics).
• Respond to requests for content, approvals, or feedback within a reasonable time.
• Ensure that any content, images, testimonials, or client information you provide does not violate privacy laws (including HIPAA where applicable) or third-party rights.
• Comply with all applicable laws governing home care services in your jurisdiction.

Delays caused by missing client input may shift project timelines.

06Intellectual property and ownership

Upon full payment of fees due, you own the final deliverables created specifically for your agency, including website code, copy, and ad creative.

We retain ownership of pre-existing tools, templates, processes, internal documentation, and any general know-how developed before or during your engagement. We may showcase non-confidential elements of your project in our portfolio and marketing materials unless you request otherwise in writing.

07Acceptable use

You may not use our services to:

• Promote services your agency is not licensed or qualified to provide.
• Make false, misleading, or unsubstantiated claims about care outcomes.
• Solicit reviews that violate Google, Meta, or any other platform's policies, including incentivized or fake reviews.
• Engage in any unlawful, discriminatory, or harmful conduct.

We may decline or terminate work that, in our judgment, violates this section.

08Third-party platforms

Our services rely on platforms we do not control, including Google, Meta, Indeed, and review sites. We are not responsible for changes those platforms make to their policies, algorithms, pricing, ad approval decisions, or account standing. Account suspensions or policy violations triggered by client-supplied content are the client's responsibility.

09No guarantee of specific results

Marketing outcomes depend on many factors beyond our control, including market conditions, competition, your service quality, caregiver availability, ad platform policies, and seasonal demand. We do not guarantee a specific number of inquiries, applicants, admissions, search rankings, or revenue. We do commit to applying industry best practices and reporting honestly on performance.

10Confidentiality

Each party will keep the other's non-public business information confidential and use it only to perform under these Terms. This obligation continues for two (2) years after the engagement ends. Confidential information does not include information that is publicly available, independently developed, or required to be disclosed by law.

11Limitation of liability

To the maximum extent permitted by law, our total liability arising out of or related to these Terms or our services will not exceed the total fees you paid us in the three (3) months preceding the event giving rise to the claim. Neither party will be liable for any indirect, incidental, special, consequential, or punitive damages, including lost profits or lost business opportunity, even if advised of the possibility.

12Indemnification

You agree to defend, indemnify, and hold us harmless from claims, damages, or expenses arising out of: (a) content, data, or materials you provide; (b) your violation of any law or third-party right, including privacy and healthcare regulations; or (c) your breach of these Terms.

13Termination for cause

Either party may terminate immediately if the other materially breaches these Terms and fails to cure the breach within fifteen (15) days of written notice. On termination, you remain responsible for fees earned through the termination date, and we will provide reasonable transition assistance for up to seven (7) days.

14Governing law and disputes

These Terms are governed by and construed in accordance with the laws of India, without regard to conflict-of-law principles. Any dispute that cannot be resolved through good-faith discussion will be resolved by binding arbitration seated in New Delhi, India, conducted in English by a sole arbitrator under the Arbitration and Conciliation Act, 1996. The courts of New Delhi, India shall have exclusive jurisdiction over matters not subject to arbitration, including either party's right to seek injunctive relief to protect intellectual property or confidential information.

Because Home Care Marketers serves clients based in the United States, you acknowledge that engaging our services involves a cross-border commercial relationship governed by the law and forum stated above, and you waive any objection to that forum on grounds of inconvenience.

15Changes to these terms

We may update these Terms from time to time. Material changes will be communicated to active clients in writing at least thirty (30) days before they take effect. Continued use of our services after that date constitutes acceptance of the updated Terms.

16Contact us

Questions about these Terms?

• Email: [email protected]
• Phone: +91 99903 71175
• Or use our contact page